I just read about this idea. Making ashes available to passersby. Evidently a couple of my colleagues are going to be doing it at the Stamford train station. It makes me wonder whether people going by the church on Rt. 44 would be interested or willing to stop for a few minutes, either in the morning or on the way home from work. Just wondering?
 
 
This is a wonderful story and a wonderful way to tell a story without words. The video won an award.
 
 
_January 19, 2012

Work All Four Doors

By Tom Ehrich
You know about the front door, the one painted red. But you have three other doors, as well. If you work all four doors, your church will grow and thrive.
Let's take these doors one by one:

Front door
This is the door people enter for Sunday worship. Although Sunday services aren't the big draw they once were, some prospective constituents still make their first contact with you by attending a Sunday service.
From a membership development perspective, your primary goal on Sunday is a second contact, one that you initiate. In marketing terms, this is called “lead development,” that is, the process in which you “generate” a lead -- someone you can reasonably contact and expect they will accept your message -- “nurture” the lead, and “convert” the lead into a prospect.
All you need is their email address. Everything else – mailing address, telephone, social media info, even their name – you can get later as your contact with them proceeds.
How do you obtain their email address? You ask for it. Before, during and after worship, and again as they roam your halls. Don't be shy. People are accustomed to giving their email address.

Weekday activity door
On-site or off-site, this door is becoming increasingly important for membership development. You find this door at your pre-school and day school, weekday meetings, church fair, special observances, church booth at community event, neighborhood and home gatherings – any place where people come into contact with your congregation's presence in the community.
Same goal: get their email address. Ask directly – a sign-in sheet at all events, for example – and use standard marketing tools like a raffle, a door prize, a contest (e.g. among children to design the Christmas Eve bulletin), or a free offering (e.g. free jar of jelly at church fair in exchange for email address).
Follow up immediately, while they remember giving you their email address, and lead them to your “opt-in” list by inviting them to receive something, such as a brochure on child care issues. Then you can send them more mailings and show them the full range of church life.

Online door
This door is also called “inbound marketing.” You offer downloadable content (desirable, pertinent to their lives, not church schedules), bring them to your web site, get their email address, send them more, ask them to do something (e.g. send a pair of socks for the homeless), keep nurturing, remain in their presence. Don't rush to “close the sale.” Just keep delivering value.

Social media door
Use the “brand development” features of social media, especially Facebook, to connect with people. Don't worry if they live several states away. You can still serve them. Set up a good Facebook page for your church, with well-chosen photos, free content, your blog. Use an app like Social Stage or Pagemodo to design your page. It can be like a mini-web site. Make sure people have to “like” your page before they can access its features. That way, when you update the page (post a blog, make a comment), all your “likes” will get a status update. (Check out my Facebook page for an example: http://www.facebook.com/MorningWalkMedia.)
Do you know how to do all of this? Probably not. Most church leaders were trained to manage the Sunday worship door. The rest is new, especially the use of technology. But you can learn, the cost is negligible, and the tools are powerful.

A four-door strategy will bring you into contact with far more people than simply opening the red door on Sunday.

Borrowed from Tom's Weekly Report on  Morning Walk Media
 
 
 
 

Closing the Back Door

ExitSign

by Carolyn Moomaw Chilton

At June 2011 article on the Christian Post states that 80% of congregants are inactive. This of course means that only 20% are active. This isn’t news to most of us. You’ve probably heard some form of it before, often as a complaint:“20% of the people are doing 80% of the work.” Whatever the phrase, the truth of the matter is that too many people in our congregations are not engaged with the mission and ministry of their congregation and their own spiritual growth.

Why?

It’s true that people are busier and busier. It’s true that Sunday morning is now full of other opportunities – sports, shopping, the only day to sleep in. But Scott Thumma and Warren Bird, authors of the book “The Other 80 Percent” argue that a contributing factor is that churches are not engaging people in their own spiritual growth. We’re not minding the back door, as they phrase it.

Most of our evangelism efforts are focused on getting new people in the front door. Most of our churches work hard to greet people on Sunday, invite them to coffee after church, sign them up for a newcomer’s class, maybe enroll their children in Sunday School. Then somewhere 8-10 months into the newcomer assimilation process, our efforts wane. And we realize too late that they haven’t made any friends, haven’t joined a small group of some kind, and aren’t coming to non-worship events. We notice that we don’t see them around anymore. “Hey, where is that new family with the two young children?” But, by then, they’ve slipped out the back door. They’re gone. Is part of the reason that we (the church) have not engaged them in the mission and ministry of the gospel and of our congregation?

It would seem obvious that there have to be programs to incorporate people into, but Thumma and Bird argue that this is not the case: churches are actually offering fewer opportunities for long term members to grow through engagement with the gospel. When we couple this with the top reason given for why people’s participation in a church decreases (“my faith has gotten weaker”) we can begin to see one of the paths that can lead people out our back doors.

The Spiritual Life survey done by Willow Creek Church shows similar findings:

  • 22% of those surveyed said that they “have stalled spiritually.
  • 17% expressed a level of dissatisfaction with their church’s role in helping them grow spiritually

Their most surprising data was that there was little correlation between how active a person considered themself to be in their congregation and how high they rated their spirituality or spiritual attitudes. In other words, even the “20% who are doing 80% of the work” are reporting being under-engaged or un-engaged spiritually by their congregation.

This should be a wake-up call to the church.

Incorporation of new, lagging and lapsed people into a congregation is hard work. Engaging people in the gospel is hard work. It’s the work of the congregation, not just a few people. It takes intentionality. It takes planning.

How is your church sharing and engaging people in the Good News in your congregation?

How does your congregation engage the newcomer, the new member of one year, the member of 10 years who comes to church less and less, and the person who works hard all week?

Carolyn Moomaw Chilton writes and blogs as a spiritual discipline and an invitation to conversation with others. She is currently on staff at Grace and Holy Trinity Episcopal Church in Richmond, Virginia


This  essay came from the BuildFaith website.
 
 
Sister Mary Consolata O'Connor, former president of St. Joseph College in Hartford has died. See the story in the Hartford Courant.  What caught my attention was a quote taken from her last commencement address in 1984.

"The challenge of all educated people is to discover what makes human life truly human, what this life is for and to accept the responsibility to make better the human condition in whatever form we find it."

I think this is the challenge for all people. The beginning of an individual's education is the moment he or she recognizes the challenge.
 
 
Yesterday was the Feast of St. Francis. Every year we bless animals in honor of the feast. How easy, or convenient it is to remember the vision Francis had while standing in front of a cross. He heard God say, "Francis, go and repair my Church, which, as you see, is falling into ruin."

Our parish buildings are in good shape, but our parish community could stand some repair. It would probably do us more good every year to think about the ways we could repair and strengthen the community and see how we're doing on St. Francis's feast day.
 
 
A new study tells us that a lot of small churches have come through a tough decade. The question for us is how to buck the trend. The study seems to suggest that electric guitars might help. I'm not sure how we'd square that with our architecture and setting.

Any other ideas about innovation that could strengthen us spiritually and in terms of our appeal to people who have yet to try us out?
 
 
It's good when it works, so that it helps you do what you gotta do. It's fun when it adds an extra dimension to your life, like greeting cards with songs and animation. And it's even more fun when lots more people than usual know it's your birthday, which happened to me the other day. Besides getting the good wishes on Facebook, I also got to see them as they came across my iPhone as both text and emails. Treble good wishes can't be beat!
 
 
Picture
It's not a new picture, but it feels appropriate for today. Of course, we're not at the blue sky stage yet -- and, of course, there is now an addition connected to the rear of the church.